Enveco Launches Bertie as Mascot for Keep Blackpool Tidy Campaign

We’re excited to introduce Bertie, the new face of Enveco’s ‘Keep Blackpool Tidy’ campaign. Bertie, a friendly and fun-loving dog mascot, is here to promote responsible dog ownership and inspire Blackpool’s residents, especially the younger generation, to take pride in their town. Bertie is set to become a well-loved ambassador for the campaign.

Bertie’s arrival is a major milestone for Enveco’s ongoing ‘Bag It, Bin It’ initiative, which plays a vital role in the ‘Keep Blackpool Tidy’ campaign. This year-round effort encourages dog owners to always carry bags and clean up after their pets. The goal is simple: ensure that our streets, parks, and beaches stay clean for everyone to enjoy. While the ‘Bag It, Bin It’ campaign is a year-round initiative, we are especially active during the darker months, from October to January. During this period, Enveco runs a special competition that gives responsible dog walkers a chance to win a FREE month’s supply of dog food if they’re spotted carrying bags to pick up dog waste.

Although the idea of a mascot was developed by Enveco as part of the campaign, it was one of Blackpool’s own young residents who gave Bertie his name. Eva Mawdsley, a dedicated local who noticed a rise in dog fouling in her area, took action to address the problem. Last year, she reached out to her local Councillor, Paul Galley, with a proposal to install a bin. Eva included a map indicating the ideal location for the bin in her correspondence, which prompted Councillor Galley to act swiftly and enlist Enveco’s help in inspecting the area. They quickly discovered that if a bin was placed where suggested, it could result in obstructions to the pedestrians. Enveco’s officers and Eva devised a plan and marked the location with a ‘Bag It, Bin It’ stencil.

Eva’s commitment to keeping Blackpool tidy didn’t go unnoticed. Enveco was so impressed with her determination that they nominated her for the Keep Britain Tidy awards. Despite tough competition, Eva’s passion for reducing dog fouling and promoting a cleaner environment earned her the Young Litter Legend certificate. This well-deserved recognition highlights her outstanding efforts to make her community cleaner and greener.

On 10th March 2025, Eva was invited to meet the mascot and collect her certificate. Eva not only gave Bertie his name but also created a slogan: “Bag It, Bin It with Bertie in Blackpool.” This slogan will help to reinforce the campaign’s message.

Bertie’s introduction is a new and exciting chapter for the ‘Keep Blackpool Tidy’ campaign.

Enveco is proud to continue supporting Blackpool in its mission to keep the town clean, and we’re excited to see how Bertie will help motivate everyone to get involved.

To learn more about Eva’s story, visit Junior Blackpool Resident Tackling Dog Fouling.